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Consumer-like shopping experiences for B2B customers
Sealed Air needed to launch a self-service eCommerce experience that improves distributor ease of doing business, lowers cost to serve customers, provides a single platform to purchase and conduct business.
The Challenge
Translating existing offline processes, documents, and data to online activities will create disorientation and possible resentment among customers and reps alike.
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Translating existing offline processes, documents, and data to online activities will create disorientation and possible resentment among customers and reps alike.
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Quoting, shipping, and customer service is highly individualized, underpinned primarily by organizational and "tribal" knowledge.
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