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Consumer-like shopping experiences for B2B customers

Sealed Air needed to launch a self-service eCommerce experience that improves distributor ease of doing business, lowers cost to serve customers, provides a single platform to purchase and conduct business.

The Challenge

Translating existing offline processes, documents, and data to online activities will create disorientation and possible resentment among customers and reps alike.

Translating existing offline processes, documents, and data to online activities will create disorientation and possible resentment among customers and reps alike.

Quoting, shipping, and customer service is highly individualized, underpinned primarily by organizational and "tribal" knowledge.

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